1. Make your reader visualize they have already bought your
product in your ad. Tell them what results they have gotten and how it
makes them feel. They’ll already become emotionally attached before they
buy.


2. Turn your ad into an article. It could be a story, or how-to
article. This will lead them into your ad without them knowing it’s an
ad. They’ll already be interested when they get to your sales pitch.


3. Make sure you show your reader that they are getting a bargain.
Tell them the usual price you sell your product for is $99. Then tell
them if they order today they can buy it for $69.95.


4. Direct your ad headline to your target audience. Your readers will
feel important and belong to a selected group of people who buy your
product. For example; “Attention! Accountants, Discover A New Way To
Increase Your Client Base!”


5. Tell your reader how fast they can receive your product or service
in your ad. Their buying decision may be based on how fast they can
receive your product. They may need it by a certain deadline.


6. Use bullets to highlight your product or services benefits.
Benefits are the key to selling anything, make them standout in your ad.
You can use dots, dashes, or circles to highlight them.


7. Give a money back guarantee that surpasses a normal one. Instead
of the normal timed guarantee, give them extra back. Tell them they can
keep the free bonus or give them double their money back.


8. Tell your reader they’ll receive surprise bonuses. This will raise
your reader’s curiosity and make them want to buy so they can find out
what the surprise bonuses are.


9. Let your reader know this specific package will not be offered
again. You must create urgency so people buy now. You may always sell
the same product but not with the same bonuses or price.


10. Give them a couple tips in your ad that will help them with their
problem. This will give your business credibility and gain your readers
trust to buy your products or services.